But what would the world of marketing and advertising look like if it were not for printing and printing? Today, such things are produced on a mass scale, expenditures are increasing, because demand is growing all the time.
Nowadays, there is no company that at least once would not use the services of a printing company - leaflets, business cards or a small banner, it's almost a standard for every company. From small ones to big ones? it is known that on a different scale.
Colorful magazines and leaflets
Everyone likes colorful magazines or leaflets.
However, you can still see badly marked or un-promoted brands, the reason for this may be the lack of investment in printing advertising materials.
Who today does not have a printer at home. Their prices are becoming more affordable and operating costs lower. Multifunction devices offer increasingly larger scanning resolutions, less margin, larger formats, etc.
But still, such home printers are far behind the professional equipment used in professional printers. Not to mention the much larger range of techniques used, which have nothing to do with those we know from home printers. Printed roll, solvent, water, anhydrous - long to exchange.
Will we wait for the times when printers, DTP operators and printing house owners will have to look for a new job?
The quality of such printouts is higher, which entails the obvious higher costs of printing itself.
Inkjet multifunction printers buy
Printing is needed, no one has doubts about it, but are they just as necessary as 20 years ago? This is a debatable issue, but certainly the market needs and consumer demand have changed a bit.
The production of marketing materials increased significantly - leaflets, banners, promotional leaflets, and advertisements - and decreased the production of books and magazines, mainly due to the popularization of the Internet.